Describe ResponseTap
ResponseTap’s Call Intelligence helps businesses optimize campaigns, maximize revenue, and improve the customer experience by enabling marketers to link the customer trip to the phone contact and call centers to pick up the discussion where the online journey left off.
With clients like Aviva, Virgin Money, Hiscox, Wickes, and WhatCar?, ResponseTap is used by over 1,600 brands to identify the campaigns, channels, and keywords that compel people to call.
Over a few beers at a college bar and a discussion about the disconnect between online and offline customer journeys, ResponseTap was born. Within two years, Google Analytics was integrated into the first campaign-level tracking effort in Europe. And visitor-level tracking went online two years later. ResponseTap has joined the Telegraph’s Tech Start-Up 100 most promising technology start-ups in Europe and the company had 100 clients.
ResponseTap joined Infinity in 2021. As a result of these efforts coming together, consumers can now take advantage of Infinity’s advancements in call monitoring and voice analytics as well as a stronger lineup of services and features.