Phonexa Call Tracking Review
Phonexa is an all-inclusive call tracking and analysis solution that optimizes your marketing strategy, customizes the customer experience, and ultimately closes more deals on the phone. It was created to improve and expand the global communications experience. Over the last few years, we’ve been able to offer businesses some of the best technologies available.
Phonexa’s quality call leads and unlimited scaling allow marketers to track, analyze, and adjust their efforts across the board. With its LMS Sync, Cloud PBX, Lynx, E-Delivery features, and a mobile application, your marketing campaigns can be adjusted along the way. Phonexa is versatile and can be of use to both big and small companies. It makes call handling easy, intuitive, and engaging for customers.
1. Phonexa: Overview
Expert Score: 69 out of 79
Short Description: The all-in-one platform offers a range of different products for marketing automation and lead tracking. The abundance of features might be slightly challenging to grasp initially, but it is minified by quality onboarding and a friendly support team. A key factor defining Phonexa’s high-level services is its assurance to implement every custom feature a client may require. Best suited for larger firms.
Customer Experience and Ratings: Phonexa boasts high ratings on two major review platforms. It has achieved a perfect score of 5.0 based on 51 reviews on Capterra and a 4.9 based on 103 reviews on G2. Users praise the platform for its diverse customization options, seamless integrations with lead generation and distribution functionalities, and exceptionally helpful customer service.
Pricing: With three different plans – Lite, Premium, and Enterprise – Phonexa can cater to businesses with diverse needs. While its monthly subscription plan is slightly more expensive than the competitors’, the per-minute fees are some of the lowest in the industry, and the feature list is enormous.
| Top call tracking solution | CallTrackingMetrics | CallRail | Phonexa |
| Inbound Call (per minute) | $0.27 | $0.05 | $0.035-0.05 |
| Outbound Call (per minute) | $0.29 | $0.05 | $0.02-$0.05 |
| Phone Number (per line) | $1.50 | $3.00 | $1.50 |
| Voicemail (per minute) | $0.002 | $0.003 | $0.001 |
| Min price (per month) | $39.00 | $45.00 | $100.00 |
2. Phonexa: Features and Integrations
A successful online campaign must encompass the entire customer journey, from the moment you get their attention until they become loyal supporters of your brand. Phonexa provides its users with 8 tools to get a well-rounded marketing service.
3. Phonexa: Comparison to the Call Tracking Market Leaders
Phonexa ranks among the top three call-tracking solutions based on our in-depth comparison of market leaders. The table below provides a list of basic and advanced features, along with explanations of how each call-tracking feature is addressed by Phonexa and its two closest competitors.
| features |  |  |  | |||||
|---|---|---|---|---|---|---|---|---|
| ATTRIBUTION | ||||||||
| OFFLINE CALL TRACKING |  |  |  | |||||
| Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies |  | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ONLINE CALL TRACKING |  |  |  | |||||
| Essential feature for call-tracking platforms to tracks and analyzes online calls | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| DYNAMIC NUMBER INSERTION |  |  |  | |||||
| Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| KEYWORD-LEVEL ATTRIBUTION |  |  |  | |||||
| Defining which phone calls are driven by which keywords used in digital marketing | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH ATTRIBUTION MODELING |  |  |  | |||||
| Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| REPORTING & ANALYTICS | ||||||||
| OUT-OF-THE-BOX REPORTING |  |  |  | |||||
| Ready-to-use reporting templates and analytics features | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL SUMMARY REPORTS |  |  |  | |||||
| Scheduled automated email reports detailing campaign performance and call tracking statistics | | | YouTube demonstration | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CUSTOM REPORTING ENGINE |  |  |  | |||||
| Creation of personalized reports based on specific call-tracking metrics | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH CPL REPORTING | – |  | – | |||||
| Built-in functionality to calculate cost per lead and analyze ad spending across different platforms | You can use the CPL metric here with only one caveat: there is no separate tab for it. | |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 | |||||
| CALL SCORE |  |  |  | |||||
| Automatic and manual evaluation of call quality and lead scoring | | extra point for Form scoring | | |||||
| Score | 3 out of 3 | 4 out of 3 | 3 out of 3 | |||||
| USABILITY OF RECORDS |  |  |  | |||||
| Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports | Graphical representation of information is unimpressive, but it\’s normal for tech-savvy customers who use the API. | The developers have not updated the design for a long time. | The design would benefit from additional improvements. | |||||
| Score | 2 out of 5 | 4 out of 5 | 4 out of 5 | |||||
| BASIC FEATURES | ||||||||
| CALL RECORDING |  |  |  | |||||
| Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL TRANSCRIPTION |  |  |  | |||||
| Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL FORWARDING |  |  |  | |||||
| An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL NOTIFICATIONS |  |  |  | |||||
| Instant updates on call activity for timely responses and creating notifications for customers and partners | | | YouTube video with instructions | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| STANDARD CALL FLOW BUILDER |  |  |  | |||||
| The call tracking software interface for creating and customizing the journey of incoming falls | Functional and flexible call builder. Visually, there\’s room for improvement. | Intuitive interface that needs a little visual improvement | While fully functional, the call tracking builder is not easy to use. | |||||
| Score | 4 out of 5 | 4 out of 5 | 4 out of 5 | |||||
| CUSTOM AGENT SETUP |  |  |  | |||||
| Assignment and customization of user roles and permissions within the call tracking system | There are several levels of advanced access for each user | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ADVANCED FEATURES | ||||||||
| AUTO LEAD TAGGING | – |  |  | |||||
| Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls | Doesn\’t include tagging summary | | | |||||
| Score | 2 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MOBILE APP |  |  |  | |||||
| Provides flexibility of monitoring and managing campaigns on-the-go | | Simple application with no advanced features. | The app doesn\’t have a user-friendly interface. | |||||
| Score | 5 out of 5 | 3 out of 5 | 2 out of 5 | |||||
| ADVANCED CALL FLOW STEPS |  |  |  | |||||
| Complex routing and handling of calls based on customizable rules and criteria | Phonexa develops customized call flow features based on the customers requests. | Callers can be routed to a business location closest to them. | The routing criteria includes user\’s geolocation, activity on marketing campaign, and previous interactions. | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| INTEGRATIONS |  |  |  | |||||
| Ability to connect call tracking systems with other tools and platforms, such as CRMs | Phonexa lists 23 integrations. Also, the platform features many integrated marketing automation and user behavior tools. | CallRail includes integrations with 60 brands | 50 integrations | |||||
| Score | 3 out of 5 | 4 out of 5 | 3 out of 5 | |||||
| ARTIFICIAL INTELLIGENCE |  |  |  | |||||
| AI in call tracking is used for various purposes such as analyzing conversations and automating call routing | Phonexa provides some AI features, such as voice recognition. | The AI in CallRail is powerful, but not the best in the category. | Covers basic AI call tracking needs. | |||||
| Score | 2 out of 5 | 4 out of 5 | 3 out of 5 | |||||
| WHITE LABEL |  |  |  | |||||
| Customization of software interface to include branding elements for enhanced reputation and user experience | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| FREE VERSION OR TRIAL PERIOD | There is no free trial version | A free 14-day trial | There is no free trial version | |||||
| TOTAL SCORE | 69 out of 79 | 74 out of 79 | 67 out of 79 | |||||
| % | 87,34%  | 93,67%  | 84,81%  | |||||
4. Phonexa: Pros and Cons
Pros
Cons
What Is Pay-Per-Call Marketing?
The interaction between pay-per-call publishers, pay-per-call advertisers, and call-based lead generation campaigns is referred to as pay-per-call marketing.
Publishers on the internet set up pay-per-call campaigns with linked phone numbers based on a certain good or service, which is the initial step in the marketing process. Customers are connected with the advertiser after placing a call, who works to deliver the requested good or service and close the purchase. The pay-per-call publisher frequently receives a commission depending on their work inside that campaign if the lead is qualified and results in a sale.
Pay-per-call marketing, usually referred to as advertising, is the practice of businesses paying to get an inbound call from a customer. Through various web marketing methods, publishers are crucial in creating that lead.
What Is A Pay-Per-Call Lead?
Those whose contact information was obtained as a consequence of a pay-per-call marketing effort, with the aim of generating leads interested in a particular good or service, are known as pay-per-call leads.
In affiliate marketing, the publisher is paid a fee based on the quantity of leads that were produced and sold to advertisers.
Where Are Calls Routed?
Call leads are often forwarded to marketers that have contracts with pay-per-call publishers. However, lead distribution is an essential procedure to assist marketers in directing leads to buyers in the event that a relationship hasn’t already been established. Then, calls are routed to advertisers based on factors like the call’s duration, place, or the answers to particular queries that serve to qualify leads.
By automating lead routing, customers of specific pay-per-call software may make sure that no lead is missed. For marketers, this enables you to divert leads to someone else who can better meet their needs by enabling you to understand other opportunities for leads that might not be a suitable fit for your firm. Pay-per-call marketing ultimately produces a win-win situation for all parties concerned.
What Is Pay-Per-Call Marketing?
The interaction between pay-per-call publishers, pay-per-call advertisers, and call-based lead generation campaigns is referred to as pay-per-call marketing.
Publishers on the internet set up pay-per-call campaigns with linked phone numbers based on a certain good or service, which is the initial step in the marketing process. Customers are connected with the advertiser after placing a call, who works to deliver the requested good or service and close the purchase. The pay-per-call publisher frequently receives a commission depending on their work inside that campaign if the lead is qualified and results in a sale.
Pay-per-call marketing, usually referred to as advertising, is the practice of businesses paying to get an inbound call from a customer. Through various web marketing methods, publishers are crucial in creating that lead.
What Is A Pay-Per-Call Lead?
Those whose contact information was obtained as a consequence of a pay-per-call marketing effort, with the aim of generating leads interested in a particular good or service, are known as pay-per-call leads.
In affiliate marketing, the publisher is paid a fee based on the quantity of leads that were produced and sold to advertisers.
Where Are Calls Routed?
Call leads are often forwarded to marketers that have contracts with pay-per-call publishers. However, lead distribution is an essential procedure to assist marketers in directing leads to buyers in the event that a relationship hasn’t already been established. Then, calls are routed to advertisers based on factors like the call’s duration, place, or the answers to particular queries that serve to qualify leads.
By automating lead routing, customers of specific pay-per-call software may make sure that no lead is missed. For marketers, this enables you to divert leads to someone else who can better meet their needs by enabling you to understand other opportunities for leads that might not be a suitable fit for your firm. Pay-per-call marketing ultimately produces a win-win situation for all parties concerned.
