Invoca Call Tracking Review
Invoca is a leading call tracking software for marketers, known for its ease of use and capability to address complex marketing challenges. It offers detailed analytics on inbound calls and conversations, enhancing audience understanding.
With over 14 years of experience, Invoca consistently ranks as a top platform on G2 Crowd, earning various prestigious awards and building trust across multiple industries. Notable clients include Samsung, SunTrust, and Spectrum.
Invoca aims to boost business profitability through its exceptional marketing services. The platform integrates seamlessly with top digital marketing, sales, and analytics tools, offering affordable premium plans, 24/7 professional support, and a free trial.
1. Invoca: Overview
Expert Score: 61 out of 79
Short Description: If you prioritize high-quality phone interactions for your customers, then Invoca might be the ideal enhancement for your customer engagement strategy. Invoca caters to a broad spectrum of industries, from insurance to travel and beyond. The core advantage of using this service is its sophisticated AI, which effectively optimizes the sales process, enhancing both performance and cost-efficiency. The service’s efficacy is validated by well-known brands across various sectors in the USA. Collaborations with prominent companies underscore Invoca’s ability to accommodate large enterprises and deliver complex services. However, among the leading players in the call-tracking field, Invoca is unique in its approach of not disclosing pricing upfront.
Customer Experience and Ratings: Invoca also receives excellent feedback across major review platforms. It holds a strong rating of 4.5 from over 900 reviews on G2 and 4.6 from 19 reviews on Capterra. Users commend the platform for its robust analytics capabilities and outstanding customer support, with some users requiring specific features for their businesses and noting limited performance metrics analysis.
Pricing: Unfortunately, Invoca does not offer transparent pricing models. Instead, you can submit a detailed application with your business’s specifications and requirements to receive a quote. We have noticed user comments stating that Invoca’s prices are not the lowest on the market, but they are worth the value.
2. Invoca: Features and Integrations
Invoca is a phone call marketing service that helps businesses connect with their customers genuinely and personally. In recent years, the demand for its call-tracking software has grown significantly, with its product now covering more than 337 million calls. This achievement has helped Invoca boost both its meta rating and customer trust.
3. Invoca: Comparison to the Call Tracking Market Leaders
Invoca enables visibility into the performance of digital marketing campaigns and leverages robust call analytics within automated bidding systems. Notably, we appreciate its use of AI to analyze leads and utilize this information in building future marketing campaigns.
| features |  |  |  | |||||
|---|---|---|---|---|---|---|---|---|
| ATTRIBUTION | ||||||||
| OFFLINE CALL TRACKING |  |  |  | |||||
| Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies |  | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ONLINE CALL TRACKING |  |  |  | |||||
| Essential feature for call-tracking platforms to tracks and analyzes online calls | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| DYNAMIC NUMBER INSERTION |  |  |  | |||||
| Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| KEYWORD-LEVEL ATTRIBUTION |  |  |  | |||||
| Defining which phone calls are driven by which keywords used in digital marketing | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH ATTRIBUTION MODELING |  |  |  | |||||
| Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| REPORTING & ANALYTICS | ||||||||
| OUT-OF-THE-BOX REPORTING |  |  |  | |||||
| Ready-to-use reporting templates and analytics features | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL SUMMARY REPORTS |  |  |  | |||||
| Scheduled automated email reports detailing campaign performance and call tracking statistics | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CUSTOM REPORTING ENGINE | |  |  | |||||
| Creation of personalized reports based on specific call-tracking metrics | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH CPL REPORTING | – |  | – | |||||
| Built-in functionality to calculate cost per lead and analyze ad spending across different platforms |  | | You can use the CPL metric here with only one caveat: there is no separate tab for it. | |||||
| Score | 0 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL SCORE |  |  |  | |||||
| Automatic and manual evaluation of call quality and lead scoring | | extra point for Form scoring | | |||||
| Score | 3 out of 3 | 4 out of 3 | 3 out of 3 | |||||
| USABILITY OF RECORDS |  |  |  | |||||
| Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports | | The developers have not updated the design for a long time. | Graphical representation of information is unimpressive, but it\’s normal for tech-savvy customers who use the API. | |||||
| Score | 5 out of 5 | 4 out of 5 | 2 out of 5 | |||||
| BASIC FEATURES | ||||||||
| CALL RECORDING |  |  |  | |||||
| Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL TRANSCRIPTION |  |  |  | |||||
| Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL FORWARDING |  |  |  | |||||
| An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL NOTIFICATIONS |  |  |  | |||||
| Instant updates on call activity for timely responses and creating notifications for customers and partners | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| STANDARD CALL FLOW BUILDER |  |  |  | |||||
| The call tracking software interface for creating and customizing the journey of incoming falls | The design is not satisfactory. | Intuitive interface that needs a little visual improvement | Functional and flexible call builder. Visually, there\’s room for improvement. | |||||
| Score | 3 out of 5 | 4 out of 5 | 4 out of 5 | |||||
| CUSTOM AGENT SETUP |  |  |  | |||||
| Assignment and customization of user roles and permissions within the call tracking system | | | There are several levels of advanced access for each user | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ADVANCED FEATURES | ||||||||
| AUTO LEAD TAGGING | – |  | – | |||||
| Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls | | | Doesn\’t include tagging summary | |||||
| Score | 0 out of 3 | 3 out of 3 | 2 out of 3 | |||||
| MOBILE APP | – |  |  | |||||
| Provides flexibility of monitoring and managing campaigns on-the-go | | Simple application with no advanced features. | | |||||
| Score | 0 out of 5 | 3 out of 5 | 5 out of 5 | |||||
| ADVANCED CALL FLOW STEPS |  |  |  | |||||
| Complex routing and handling of calls based on customizable rules and criteria | | Callers can be routed to a business location closest to them. | Phonexa develops customized call flow features based on the customers requests. | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| INTEGRATIONS |  |  |  | |||||
| Ability to connect call tracking systems with other tools and platforms, such as CRMs | 46 integrations | CallRail includes integrations with 60 brands | Phonexa lists 23 integrations. Also, the platform features many integrated marketing automation and user behavior tools. | |||||
| Score | 3 out of 5 | 4 out of 5 | 3 out of 5 | |||||
| ARTIFICIAL INTELLIGENCE |  |  |  | |||||
| AI in call tracking is used for various purposes such as analyzing conversations and automating call routing | | The AI in CallRail is powerful, but not the best in the category. | Phonexa provides some AI features, such as voice recognition. | |||||
| Score | 5 out of 5 | 4 out of 5 | 2 out of 5 | |||||
| WHITE LABEL | – |  |  | |||||
| Customization of software interface to include branding elements for enhanced reputation and user experience | | | | |||||
| Score | 0 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| FREE VERSION OR TRIAL PERIOD | A free 30-day trial | A free 14-day trial | There is no free trial version | |||||
| TOTAL SCORE | 61 out of 79 | 74 out of 79 | 69 out of 79 | |||||
| % | 77,22% | 93,67%  | 87,34%  | |||||
4. Invoca: Pros and Cons
Pros
Cons
