Invoca Call Tracking Review

Invoca is a leading call tracking software for marketers, known for its ease of use and capability to address complex marketing challenges. It offers detailed analytics on inbound calls and conversations, enhancing audience understanding.

With over 14 years of experience, Invoca consistently ranks as a top platform on G2 Crowd, earning various prestigious awards and building trust across multiple industries. Notable clients include Samsung, SunTrust, and Spectrum.

Invoca aims to boost business profitability through its exceptional marketing services. The platform integrates seamlessly with top digital marketing, sales, and analytics tools, offering affordable premium plans, 24/7 professional support, and a free trial.

1. Invoca: Overview

Expert Score: 61 out of 79

Short Description: If you prioritize high-quality phone interactions for your customers, then Invoca might be the ideal enhancement for your customer engagement strategy. Invoca caters to a broad spectrum of industries, from insurance to travel and beyond. The core advantage of using this service is its sophisticated AI, which effectively optimizes the sales process, enhancing both performance and cost-efficiency. The service’s efficacy is validated by well-known brands across various sectors in the USA. Collaborations with prominent companies underscore Invoca’s ability to accommodate large enterprises and deliver complex services. However, among the leading players in the call-tracking field, Invoca is unique in its approach of not disclosing pricing upfront.

Customer Experience and Ratings: Invoca also receives excellent feedback across major review platforms. It holds a strong rating of 4.5 from over 900 reviews on G2 and 4.6 from 19 reviews on Capterra. Users commend the platform for its robust analytics capabilities and outstanding customer support, with some users requiring specific features for their businesses and noting limited performance metrics analysis.

Pricing: Unfortunately, Invoca does not offer transparent pricing models. Instead, you can submit a detailed application with your business’s specifications and requirements to receive a quote. We have noticed user comments stating that Invoca’s prices are not the lowest on the market, but they are worth the value.

2. Invoca: Features and Integrations

Invoca is a phone call marketing service that helps businesses connect with their customers genuinely and personally. In recent years, the demand for its call-tracking software has grown significantly, with its product now covering more than 337 million calls. This achievement has helped Invoca boost both its meta rating and customer trust.

Media Optimization
Lost Sales Recovery
Multi-Location and Franchise
Automated Quality Assurance
Agent Coaching and Collaboration

3. Invoca: Comparison to the Call Tracking Market Leaders

Invoca enables visibility into the performance of digital marketing campaigns and leverages robust call analytics within automated bidding systems. Notably, we appreciate its use of AI to analyze leads and utilize this information in building future marketing campaigns.

features Phonexa
OFFLINE CALL TRACKINGinvoca offline call tracking featurecallrail offline tracking basic optionphonexa offline call tracking determines marketing campaign effectiveness
Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies
Score3 out of 33 out of 33 out of 3
ONLINE CALL TRACKINGinvoca online call tracking featurecallrail online call trackingphonexa online call tracking
Essential feature for call-tracking platforms to tracks and analyzes online calls
Score3 out of 33 out of 33 out of 3
DYNAMIC NUMBER INSERTIONinvoca dni call trackingcallrail dynamic number insertion call trackingphonexa dni call tracking
Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys
Score3 out of 33 out of 33 out of 3
KEYWORD-LEVEL ATTRIBUTIONinvoca keyword attribution for call trackingcallrail keyword level attributionphonexa keyword attribution call tracking
Defining which phone calls are driven by which keywords used in digital marketing
Score3 out of 33 out of 33 out of 3
MULTI-TOUCH ATTRIBUTION MODELINGinvoca call tracking multi-level attributioncallrail call tracking analisysphonexa call tracking multi-touch modeling
Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels
Score3 out of 33 out of 33 out of 3
OUT-OF-THE-BOX REPORTINGinvoca reporting featurescallrail call tracking analyticsphonexa call tracking reporting
Ready-to-use reporting templates and analytics features
Score3 out of 33 out of 33 out of 3
EMAIL SUMMARY REPORTSinvoca call tracking email softwarecallrail email reportingphonexa email call tracking reports
Scheduled automated email reports detailing campaign performance and call tracking statistics
Score3 out of 33 out of 33 out of 3
CUSTOM REPORTING ENGINEinvoca emailing reportscallrail email reporting toolpronexa personalized call tracking reports
Creation of personalized reports based on specific call-tracking metrics
Score3 out of 33 out of 33 out of 3
MULTI-TOUCH CPL REPORTINGcallrail cost per lead call tracking
Built-in functionality to calculate cost per lead and analyze ad spending across different platformsYou can use the CPL metric here with only one caveat: there is no separate tab for it.
Score0 out of 33 out of 33 out of 3
CALL SCOREinvoca call tracking scorecallrail call tracking score toolphonexa call quality evaluation
Automatic and manual evaluation of call quality and lead scoring
extra point for Form scoring
Score3 out of 34 out of 33 out of 3
USABILITY OF RECORDSinvoca call tracking recordscallrail records navigationphonexa call tracking usability
Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reportsThe developers have not updated the design for a long time.Graphical representation of information is unimpressive, but it\’s normal for tech-savvy customers who use the API.
Score5 out of 54 out of 52 out of 5
CALL RECORDINGinvoca calls recordingcallrail recording calls featurephonexa call recording
Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation
Score3 out of 33 out of 33 out of 3
CALL TRANSCRIPTIONinvoca call tracking transcriptioncall rail transcribing call trackingphonexa call tracking transcription
Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights
Score3 out of 33 out of 33 out of 3
CALL FORWARDINGinvoca call routingcallrail call tracking and forwardingphonexa call forwarding
An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules
Score3 out of 33 out of 33 out of 3
EMAIL NOTIFICATIONSinvoca call tracking email notificationscallrail automated emails toolphonexa email notifications
Instant updates on call activity for timely responses and creating notifications for customers and partners
Score3 out of 33 out of 33 out of 3
STANDARD CALL FLOW BUILDERinvoca call tracking buildercallrail call tracking interfacephonexa call tracking customization
The call tracking software interface for creating and customizing the journey of incoming fallsThe design is not satisfactory.Intuitive interface that needs a little visual improvementFunctional and flexible call builder. Visually, there\’s room for improvement.
Score3 out of 54 out of 54 out of 5
CUSTOM AGENT SETUPinvoca call tracking user roles featurecallrail user roles toolphonexa user roles software
Assignment and customization of user roles and permissions within the call tracking system
There are several levels of advanced access for each user
Score3 out of 33 out of 33 out of 3
AUTO LEAD TAGGINGcallrail call tracking tags
Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls
Doesn\’t include tagging summary
Score0 out of 33 out of 32 out of 3
MOBILE APPcallrail appphonexa call tracking campaigns
Provides flexibility of monitoring and managing campaigns on-the-goSimple application with no advanced features.
Score0 out of 53 out of 55 out of 5
ADVANCED CALL FLOW STEPSinvoca call tracking flow stepscallrail call tracking flow stepsphonexa advanced call tracking routing
Complex routing and handling of calls based on customizable rules and criteria
Callers can be routed to a business location closest to them.

Phonexa develops customized call flow features based on the customers requests.
Score3 out of 33 out of 33 out of 3
INTEGRATIONSinvoca call tracking integrationscallrain call tracking integrationsphonexa call tracking integrations
Ability to connect call tracking systems with other tools and platforms, such as CRMs46 integrationsCallRail includes integrations with 60 brandsPhonexa lists 23 integrations. Also, the platform features many integrated marketing automation and user behavior tools.
Score3 out of 54 out of 53 out of 5
ARTIFICIAL INTELLIGENCEinvoca ai in call trackingcallrail call tracking ai softwarephonexa call tracking company ai
AI in call tracking is used for various purposes such as analyzing conversations and automating call routingThe AI in CallRail is powerful, but not the best in the category.Phonexa provides some AI features, such as voice recognition.
Score5 out of 54 out of 52 out of 5
WHITE LABELcallrail call tracking with white labelphonexa call tracking company white label
Customization of software interface to include branding elements for enhanced reputation and user experience
Score0 out of 33 out of 33 out of 3
FREE VERSION OR TRIAL PERIODA free 30-day trialA free 14-day trialThere is no free trial version
TOTAL SCORE61 out of 7974 out of 7969 out of 79
%77,22%93,67% 87,34%

4. Invoca: Pros and Cons


A trusted brand with a lengthy history
Powerful AI features
Excellent onboarding streamlining the learning process
Phone numbers and lines testing features


Does not offer transparent pricing models
lacks functionality for simplifying the management of multiple campaigns

What information is captured when I track calls?

When thinking about purchasing a call tracking and conversation intelligence system, this is a crucial question to ask. To determine whether it genuinely has the ability to affect the bottom line, you must be aware of the depth of knowledge and data that is conceivable. The simple answer is that advanced conversation intelligence solutions can track pretty much whatever you desire, enabling you to always be aware of how your marketing initiatives are influencing engagement both online and offline. Typical data points are: Google Click ID (gclid) or another sponsored search parameter for a marketing campaign Conversation intelligence also contains useful details about the caller and the landing page from which the call was made. You are conscious of: place of the caller calling time Call date and time verses a fresh call Important demographic information This information is intended to provide you a complete picture of your clients and their buying processes.

Can I see conversation data in my other analytics and data management systems?

You very certainly can. Verify the solutions you are considering for conversation intelligence have seamless interfaces with the other components of your marketing technology stack. Your CRM, marketing automation, bid management, web analytics, data management platform, and other marketing technologies should be able to push your call analytics information. With a complete omnichannel view of your customer’s route to buy, you can see your call statistics exactly where you need them and in relation to your other digital marketing data.

How will conversation intelligence impact my marketing decisions?

An integral component of any omnichannel marketing approach is conversation intelligence. You won’t get the entire picture if you’re simply considering the digital aspect of the customer experience when those customers make a phone call. A complete picture enables you to make more informed marketing choices that will increase calls and, eventually, income. You can use the insights provided by Invoca to: Optimize keyword bids for paid searches. Boost call volume from successful landing pages Utilize caller data to enhance ad targeting Spend more money where it will generate more high-value calls. personalize the client experience both online and offline. Just the top of the iceberg, really. All of your digital analytics will gain a strong new layer of data thanks to conversation intelligence.

How do I make sure the contact center doesn’t get overwhelmed with junk calls?

You don’t want to overburden your contact center with calls that are of poor quality and a waste of everyone’s time because not all calls are created equally. A call can be qualified before it enters your sales floor or contact center thanks to the unique filtering and routing tools included in advanced call analytics platforms. You can filter calls based on caller responses to personalized voice prompts or route calls based on specific criteria like day or time. Additionally, spam calls, robo dialers, and toll-free traffic pumping frauds can be stopped by conversation intelligence platforms like Invoca. These activities cost the call center money and take time away from serving legitimate clients.

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