- Very helpful report menu
- Professional support
- Number of integrations
- Good price
- Missing guides on installing code into Wordpress
- Too many confusing features
Ruler Analytics was founded in 2021 by two entrepreneurs. Their solutions for marketing will help you improve your sales process and ensure that customers have the right expectations. Our multi-touch marketing attribution software allows you to know who, what, when and how visitors accessed your marketing strategy. This way, you know the income generated from each channel in relation to the number of visitors that came in via that specific channel.
Ruler Analytics provides businesses with a precise analysis of the strategies, campaigns, and the resulting ROI. This enables companies to make strategic choices that will have a positive impact on their future.
Marketing experts from all around the world have started to use our Ruler Analytics technology. It’s used by a range of sectors, such as high-value e-commerce, financial and professional services, travel and hospitality, education and health & beauty. Ruler Analytics’ API is making it easier to turn leads into revenue by integrating with a variety of tools, platforms, products And by providing the most accurate valuable data possible.
1. Ruler Analytics: price score. Find the best price
The pricing plans are structured to suit business size. There are three packages based on monthly traffic, including one that is specially designed for small and medium size businesses. Pricing starts at £199 and goes up to £799 per month.For a freelance business with an estimated 50-100,000 monthly visitors, the pricing starts at £499 for a package. If you get 100,000+ monthly visitors, the cost starts at £999
Top call tracking solutions | Calltracking metrics | VS | Ruler Analytics | VS | Callrail |
Inbound Call(per minute) | $0.27 | VS | x | VS | $0.05 |
Outbound Call(per minute) | $0.29 | VS | x | VS | $0.05 |
Phone Number(per line) | $1.50 | VS | x | VS | $3.00 |
Voicemail(per minute) | $0.002 | VS | x | VS | $0.001 |
Min price(per month) | $39.00 | VS | £199 | VS | $45.00 |
To meet the needs of customers with specific requirements and standards, we offer an “Advanced package” at a custom price. All packages are eligible for standard features, as well as any additional features that you request.
2. Ruler Analytics: meta rating. Check what people say about Ruler Analytics



Ruler Analytics is one of the largest call tracking companies in the industry. Despite being much smaller than its competitors, the resources which they rely on to review company’s success–Capterra and GetApp–only give “5 out of 5” points. Based on this data, it’s safe to say that the team is doing its job and doing it well.
3. Ruler Analytics: features and integrations
With Ruler tools, every marketing or sales team can track customer interactions in their market. It’ll help to set up a marketing campaign and make sure the output is high quality. Our software will take that information from phone calls, in-store visits and email to provide you with in-depth insights into what your customers are doing. Those insights can be used to improve personalized and customizable reports on your way to getting the analytics you need.
CRM and websites are often separate, so it’s hard to manage customer data across both of them. Ruler integrates your website with your CRM so you can use the same information in both places. It will provide the sales and marketing teams with greater insights into customer demand. This will in turn ensure that they are always on the same page and cooperate more effectively.
Google Ads, Facebook, HubSpot, Insightly, Pipedrive, Salesforce, LinkedIn, Amazon SNS and Zapier are just some of the many platforms we integrate for Ruler Analytics.
4. Ruler Analytics: market share and growth trends
The specialties of Ruler Analytics are quite obvious from this article. There are many reasons to be excited about the company, and it’s popularity is increasing at a rapid pace.
This is an area where we are very strong. Where other companies may lack these features, for example offline conversion tracking or attribution modeling, we are able to provide a solution. The UI is really easy to navigate and it has some great dashboards that give you all the info you need in one place. The pricing really lets clients use the software based on their needs & budget. More than 680 companies from around the world have already made the switch to Ruler Analytics, recognizing its significant benefits and deciding it’s their call tracking service provider. Element Materials Technology, GB Group, Flexera and Kingdom Service are some of them.
Based on the charts provided, Ruler has remained fairly stable during the last six months, but with a small increase in direct traffic. It would be reasonable to assume that this trend will continue for the next few months, so things should remain profitable for this company.

5. Ruler Analytics: similar solutions
Ruler Analytics excels at call tracking and offers great pricing packages. Want more information on how they can help you grow your business? Contact one of the team members to request a demo. The demo is an interactive, hands-on experience – you’ll learn about the benefits of partnering up with Ruler and get to experience it for yourself.
RulerAnalytics call tracking review FAQ
What is pros and cons of RulerAnalytics call tracking review
RulerAnalytics call tracking review Pros:
- Very helpful report menu
- Professional support
- Number of integrations
- Good price
RulerAnalytics call tracking review Cons:
- Missing guides on installing code into Wordpress
- Too many confusing features
What is average rating of RulerAnalytics call tracking review
Average rating is 3.75 based on next metrics: Customer service: 4, Customer support: 4, Lead attribution: 4, Tracking numbers: 3
My department has found WhatConverts to be extremely useful for tracking forms and phone calls that can be directly linked to the advertising campaigns we are now doing. Being able to distinguish which tracking numbers belong to which campaign is fantastic for an agency that runs various ad types simultaneously because it makes attribution quick and simple!
All-encompassing marketing analytics are offered by Ruler Analytics. Ruler Analytics provides its users with a comprehensive view of how well their marketing efforts are performing by fusing online analytics, chat, phone calls, and social media monitoring. Ruler Analytics was created from the bottom up to assist businesses in seeing the larger picture and taking more informed decisions. It contains capabilities like Missed Call Alerts and Dynamic Number Insertion.
Our favorite Ruler Analytics feature is the call reporting. As an agency, we advise Rules to our customers because the majority of them struggle to link calls to specific marketing channels. Ruler’s simple Google Analytics interface enables us to easily attribute calls and track the effectiveness of marketing channels.
It’s difficult to gather and consolidate all of the attribution data from various sources, but Ruler’s special technique makes it incredibly simple for you.
Ruler Analytics is an easy-to-use visitor-level analytics software that enables account managers and clients to get the full picture of their customer journey and identify what does or doesn’t work for a given marketing channel, through the call and conversion metrics in their keyword feature, to ensure you are getting the most out of your marketing efforts.
Ruler touches on areas of analytics that Google does not. A huge benefit myself and clients have had is the “Companies” section of Ruler. The ease of implementing call tracking on most platforms.