Nimbata call tracking review

Nimbata is a well-known corporation specializing in offering cutting-edge IP telephony solutions to companies in many industries. Because of its significant industry experience and skills, Nimbata has established itself as a dependable partner for companies looking to improve their communication infrastructure. The business provides several different services, such as call analytics, call recording, virtual numbers, and call tracking. By prioritizing innovation, dependability, and great customer service, Nimbata differentiates itself from its rivals.

1. Nimbata: Overview

Expert Score: 69 out of 79

Short Description: Nimbata offers a straightforward call-tracking solution with essential features. Its capabilities are clearly detailed on the official website and are fully accessible during the trial period, simplifying the decision-making process for companies assessing its suitability. With its international coverage, Nimbata appeals to businesses operating globally, while its flexible pricing and annual discounts are particularly attractive to smaller companies. However, the platform might fall short for companies with more advanced needs.

Customer Experience and Ratings: Nimbata may not be the most widely known platform, but it enjoys strong ratings on major review sites. It has secured a 4.7 out of 25 reviews on Capterra and a 4.8 from 15 reviews on G2. Users praise its user-friendly dashboard and responsive customer service, although some suggest improvements to the user interface for an even better experience.

Pricing: Nimbata offers a free plan with basic call tracking features, along with three paid plans: Pro ($39 per month), Marketing ($89 per month), and Agency ($149 per month). These plans provide more advanced features and lower per-call tracking service costs. While Nimbata’s subscription plans are competitively priced, additional services tend to be on the higher end of the price spectrum.

Top call tracking solutionNimbataCallRailPhonexa
Inbound Call
(per minute)
Outbound Call
(per minute)
Phone Number
(per line)
(per minute)
Min price
(per month)

2. Nimbata: Features and Integrations

Nimbata’s call-tracking solution enables companies to precisely track and examine incoming calls, providing invaluable insights into marketing campaigns, consumer behavior, and overall call performance. Additionally, Nimbata offers features like call recording, real-time analytics, and keyword tracking, enhancing the ability to evaluate the effectiveness of specific marketing strategies and adjust tactics based on direct customer feedback.

Detailed call metrics and reports
Call recording
White labeling
Complex call routing
Automated lead tagging

3. Nimbata: Comparison to the Call Tracking Market Leaders

Nimbata may be a lesser-known option, but it offers substantial call-tracking capabilities. The table below details both basic and advanced features, explaining how each call-tracking function is handled by Nimbata and the two leading call-tracking providers.

features Nimbata Phonexa
OFFLINE CALL TRACKINGnimbata call tracking for offline conversionscallrail offline tracking basic optionphonexa offline call tracking determines marketing campaign effectiveness
Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies
Score3 out of 33 out of 33 out of 3
ONLINE CALL TRACKINGnimbata online call tracking basiccallrail online call trackingphonexa online call tracking
Essential feature for call-tracking platforms to tracks and analyzes online calls
Score3 out of 33 out of 33 out of 3
DYNAMIC NUMBER INSERTIONnimbata dynamic number insertioncallrail dynamic number insertion call trackingphonexa dni call tracking
Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys
Score3 out of 33 out of 33 out of 3
KEYWORD-LEVEL ATTRIBUTIONnimbata call tracking keyword attributioncallrail keyword level attributionphonexa keyword attribution call tracking
Defining which phone calls are driven by which keywords used in digital marketing
Score3 out of 33 out of 33 out of 3
MULTI-TOUCH ATTRIBUTION MODELINGnimbata multi-touch attribution modelingcallrail call tracking analisysphonexa call tracking multi-touch modeling
Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels
Score3 out of 33 out of 33 out of 3
OUT-OF-THE-BOX REPORTINGnimbata reporting and analyticscallrail call tracking analyticsphonexa call tracking reporting
Ready-to-use reporting templates and analytics features
Score3 out of 33 out of 33 out of 3
EMAIL SUMMARY REPORTSnimbata email reportscallrail email reportingphonexa email call tracking reports
Scheduled automated email reports detailing campaign performance and call tracking statistics
Score3 out of 33 out of 33 out of 3
CUSTOM REPORTING ENGINEnimbata email reporting customizationcallrail email reporting toolpronexa personalized call tracking reports
Creation of personalized reports based on specific call-tracking metrics
Score3 out of 33 out of 33 out of 3
MULTI-TOUCH CPL REPORTINGcallrail cost per lead call tracking
Built-in functionality to calculate cost per lead and analyze ad spending across different platformsYou can use the CPL metric here with only one caveat: there is no separate tab for it.
Score0 out of 33 out of 33 out of 3
CALL SCOREnimbata call tracking quality scorecallrail call tracking score toolphonexa call quality evaluation
Automatic and manual evaluation of call quality and lead scoring
extra point for Form scoring
Score3 out of 34 out of 33 out of 3
USABILITY OF RECORDSnimbata call tracking usabilitycallrail records navigationphonexa call tracking usability
Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports
A truly user-friendly interface
The developers have not updated the design for a long time.Graphical representation of information is unimpressive, but it\’s normal for tech-savvy customers who use the API.
Score5 out of 54 out of 52 out of 5
CALL RECORDINGnimbara call recordingscallrail recording calls featurephonexa call recording
Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation
Score3 out of 33 out of 33 out of 3
CALL TRANSCRIPTIONnimbata call transcriptioncall rail transcribing call trackingphonexa call tracking transcription
Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights
Nimbata offers this feature for more than 100 languages
Score3 out of 33 out of 33 out of 3
CALL FORWARDINGnimbata call forwardingcallrail call tracking and forwardingphonexa call forwarding
An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules
Score3 out of 33 out of 33 out of 3
EMAIL NOTIFICATIONSnimbata call tracking notificationscallrail automated emails toolphonexa email notifications
Instant updates on call activity for timely responses and creating notifications for customers and partners
Score3 out of 33 out of 33 out of 3
STANDARD CALL FLOW BUILDERnimbata call tracking custom routingcallrail call tracking interfacephonexa call tracking customization
The call tracking software interface for creating and customizing the journey of incoming fallsThe visual presentation needs some enhancement Intuitive interface that needs a little visual improvementFunctional and flexible call builder. Visually, there\’s room for improvement.
Score4 out of 54 out of 54 out of 5
CUSTOM AGENT SETUPcallrail user roles toolphonexa user roles software
Assignment and customization of user roles and permissions within the call tracking system
There are several levels of advanced access for each user
Score0 out of 33 out of 33 out of 3
AUTO LEAD TAGGINGnimbata call tracking tagcallrail call tracking tags
Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls
Doesn\’t include tagging summary
Score3 out of 33 out of 32 out of 3
MOBILE APPcallrail appphonexa call tracking campaigns
Provides flexibility of monitoring and managing campaigns on-the-goSimple application with no advanced features.
Score0 out of 53 out of 55 out of 5
ADVANCED CALL FLOW STEPSnimbata call flow stepscallrail call tracking flow stepsphonexa advanced call tracking routing
Complex routing and handling of calls based on customizable rules and criteria
Nimbata offers 4 different ways for routing.

Callers can be routed to a business location closest to them.

Phonexa develops customized call flow features based on the customers requests.
Score3 out of 33 out of 33 out of 3
INTEGRATIONSnimbata integrationscallrain call tracking integrationsphonexa call tracking integrations
Ability to connect call tracking systems with other tools and platforms, such as CRMs14 integrations indicatedCallRail includes integrations with 60 brandsPhonexa lists 23 integrations. Also, the platform features many integrated marketing automation and user behavior tools.
Score2 out of 54 out of 53 out of 5
ARTIFICIAL INTELLIGENCEcallrail call tracking ai softwarephonexa call tracking company ai
AI in call tracking is used for various purposes such as analyzing conversations and automating call routingThe AI in CallRail is powerful, but not the best in the category.Phonexa provides some AI features, such as voice recognition.
Score0 out of 54 out of 52 out of 5
WHITE LABELnimbata white lebaling toolscallrail call tracking with white labelphonexa call tracking company white label
Customization of software interface to include branding elements for enhanced reputation and user experience
Score3 out of 33 out of 33 out of 3
FREE VERSION OR TRIAL PERIODA free trial and a free account with 2 tracking numbers and 50 callsA free 14-day trialThere is no free trial version
TOTAL SCORE59 out of 7974 out of 7969 out of 79
%74,68%93,67% 87,34%

4. Nimbata: Pros and Cons


Accommodates multiple business sectors
Easy to configure
Strong customer support


Lacks video tutorials
Missing features crucial for large enterprises

What Is Pay-Per-Call Marketing?

The interaction between pay-per-call publishers, pay-per-call advertisers, and call-based lead generation campaigns is referred to as pay-per-call marketing. Publishers on the internet set up pay-per-call campaigns with linked phone numbers based on a certain good or service, which is the initial step in the marketing process. Customers are connected with the advertiser after placing a call, who works to deliver the requested good or service and close the purchase. The pay-per-call publisher frequently receives a commission depending on their work inside that campaign if the lead is qualified and results in a sale. Pay-per-call marketing, usually referred to as advertising, is the practice of businesses paying to get an inbound call from a customer. Through various web marketing methods, publishers are crucial in creating that lead.

What Is A Pay-Per-Call Lead?

Those whose contact information was obtained as a consequence of a pay-per-call marketing effort, with the aim of generating leads interested in a particular good or service, are known as pay-per-call leads. In affiliate marketing, the publisher is paid a fee based on the quantity of leads that were produced and sold to advertisers.

Where Are Calls Routed?

Call leads are often forwarded to marketers that have contracts with pay-per-call publishers. However, lead distribution is an essential procedure to assist marketers in directing leads to buyers in the event that a relationship hasn’t already been established. Then, calls are routed to advertisers based on factors like the call’s duration, place, or the answers to particular queries that serve to qualify leads. By automating lead routing, customers of specific pay-per-call software may make sure that no lead is missed. For marketers, this enables you to divert leads to someone else who can better meet their needs by enabling you to understand other opportunities for leads that might not be a suitable fit for your firm. Pay-per-call marketing ultimately produces a win-win situation for all parties concerned.

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