Particularly when communicating with potential consumers, texting is becoming more and more popular in business. Since almost everyone always has their phone around, texting is frequently the most effective approach to instantly capture a customer’s attention. Along the entire client journey, texting is a really helpful channel because it’s also the simplest way for them to respond.
Decisions in business nowadays are primarily based on convenience and quickness. Instant client involvement and quicker service times are the results of sending text messages to your customers. As a customer moves closer to making a purchase, text messages can cover both marketing and sales.
SMS marketing is the practice of delivering text messages directly to clients that contain promotional content, such as special offers, product updates, customer loyalty benefits, or any other type of marketing information. Sending follow-up messages is another aspect of SMS marketing, and they may frequently be programmed to be handled automatically.
People must opt in to receive SMS communications in order for an SMS campaign to work normally on a permission-based basis. Through a sign-up form on your website, in-person at your physical shop locations, or during a recorded phone conversation, you can obtain customers’ consent to text their number. By asking your clients to reply to your welcome text with a specific keyword, you may improve the quality of your SMS campaign and database even further.
Benefits of texting for business
Texting is rather simple to use throughout the client experience. Texting your clients and potential consumers has a number of benefits, one of which is that it is mobile-friendly. Mobile phone use in the workplace is rapidly expanding. The majority of consumers are already receiving texts from businesses, according to a Forbes report. More than 75% of the customers surveyed had already started getting text messages from businesses. This could imply that texting is already replacing other forms of communication in the workplace.
Make additional opportunities appear
By automating your SMS marketing, you may reach enormous audiences and market to prospects both personally and in mass quantities. Mass drip campaigns are a simple way to reach a certain audience with messages that are highly focused. Sending targeted, pertinent text messages makes it simpler for potential customers to interact with your company throughout their customer journey, which speeds up the route to buy. In order to maintain messaging tailored and pertinent, you can swiftly segment consumers by using a texting solution for these campaigns. You have three options for sending messages: immediately, later, or automatically.
The use of intelligent campaign management and having compliance tools like opt-in status tracking, which safeguard your company while enabling you to respect your clients’ messaging preferences, are just a few of the best practices for business texting. You can better represent your brand by using intelligent time zone message delivery and auto-unsubscribe, and your customers will only receive the messages they want when they want it.
Increase the rate of engagement
By allowing clients to interact with your business via the channel of their choice, whether it be online, by text, or on the phone, you can cut through the clutter and nurture your leads more successfully.
A marketing channel with a high connect rate is texting. In reality, customer simplicity of use can aid in boosting conversion rates and increasing sales. By using a phrase like “Questions? Whether they are visiting from a desktop, laptop, or mobile device, the phrase “Send us a text” makes it simple for clients or prospects to communicate with your business via text from any platform. You can schedule and send a text or a series of texts that will automatically follow up with the individual contacting your company by setting up unique drip campaigns that employ dynamic variables to incorporate client information.
By monitoring the volume and performance of your communications efforts, you can determine their efficacy. Learn how people respond to your SMS messages so you can improve them and increase lead generation. You can test several messaging iterations using a texting solution to evaluate which approach engages your audience the most.
Increase your output using automation
The fastest possible response to a customer is right now. Through an automated response feature, text message marketing can greatly increase the productivity of your staff. Depending on the action your subscribers take, AI-automated interactions can streamline lead qualification and increase seller productivity. To further engage clients, specific messages can cause your SMS marketing software to send a series of follow-up messages or do other actions. You can save time and effort by routing clients or potential clients through a personalized discussion flow that is accessible around-the-clock.
Lead qualification, meeting planning, and follow-up can also be handled by AI bots, freeing up your staff to concentrate on the crucial interactions that seal transactions. The AI bot routes the query to your team when it’s time to complete a sale or when particular events take place or it’s time to transfer the conversation to a person. With call tracking, you can eavesdrop on conversations and even create scores for each lead who goes through the text messaging funnel by using information from your CRM. Keep your staff up to date in real time to facilitate follow-up and boost customer satisfaction.
Your campaigns may be automated using workflows in response to a variety of different events. For instance, based on the data gathered, the tool may send a welcome text or educational message to a new lead when it qualifies. Then, you can quickly combine them with your current workflows on other systems using Sonar’s API and webhooks to offer a comprehensive solution that is in line with how you conduct your business.
Texting can streamline the customer experience and hasten the decision-making process, whether the consumer is still in the research stage of the buying process or has already started to explore your product.